Did you know since the introduction of Chip & pin in all face to face card transaction has virtually eliminated fraudulent use of credit cards? Now we can do the same online with 3-D secure!

The 3-D Secure™ protocol was developed by Visa to improve the security of Internet payments. It is designed to allow authentication of cardholders by their Issuers at participating merchants. The objective is to benefit all participants by providing Issuers the ability to fully authenticate cardholders during an online purchase, reducing the likelihood of fraudulent usage of Visa cards and improving overall transaction performance.

Continuing in its leadership role, Visa has licensed the 3-D Secure™ protocol to other major payment brands and the vendor community establishing the 3-D Secure™ protocol as the standard for globally interoperable Authenticated Payments.

Benefits for cardholder

• Increased consumer confidence when purchasing on the internet.
• No special application software is needed at the cardholder access device (unless cardholder uses chip card)
• Easy to use
• Control over card use for online purchases.
• For further information about 3D Secure please visit : http://partnernetwork.visa.com/pf/3dsec/main.jsp